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About us

7DAYS is a creative cosmetics brand for the young and bright ones! It is a trendsetter in the beauty industry which has gained popularity due to its non-standard concepts, eye-catching design, high quality, openness and tolerance.

Philosophy

7DAYS cosmetics is an opportunity to express yourself, show your personality, tell more about your character and mood and emphasize your unique nature. We believe that a creative and experimental approach to makeup and care helps you find your style, raise your self-esteem, accept and love yourself and your appearance.

A wide range of products, their proven effectiveness, reasonable price and ease of use ensure the ease and availability of full-fledged beauty treatments and make-up performances.

Source of inspiration

The target audience of the 7DAYS is representatives of Generation Z, active users of Instagram, Tik-Tok, Likee and other popular social networks. Inspired by their philosophy and interests, we create collections that have their own distinct character, personality and aesthetics. The super stylish design emphasizes their mood and turns each product into an original accessory, and ordinary self-care into a beauty ritual that gives pleasure and positive mood.

Principles of production

7DAYS actively shares the position of conscious consumption, respect for nature and cruelty free philosophy. Our core principles are eco-friendly production and biodegradable packaging.

7DAYS supports the ideas of representatives of the vegan community by developing unique formulas that meet the strict standards of production of vegan cosmetics, certified by the International Association “The Vegan Society”.

Geography

7DAYS is an international company, our headquarters are located in Milan and Moscow, and our products are represented in more than 20 countries on 4 continents of the world, including the USA, Australia, Libya, the Netherlands, Portugal, and has more than 600 positions.

The trend towards globalization has also affected the geography of our production which includes the territory of Russia, the People's Republic of China and the Republic of Korea.

Media coverage

7DAYS has extensive media support in various channels, and builds a successful communication platform in the most popular social networks – Tik-Tok, Likee, Instagram, Pinterest, etc. The top influencers and bloggers trust us.